Cradle is an AI platform that helps scientists design better proteins, faster. Its models predict how small changes to a protein will affect it, so research teams need fewer lab experiments to get great results.
The challenge was to make this complex process easy to understand. I designed, art directed and animated the homepage hero video, turning the cycle of uploading data, getting AI suggestions and testing them into a clear visual story, told in a clean motion language that follows the brand.
Alongside the video, I create everyday visuals, social posts, blog illustrations, and website assets, and I turn dense scientific charts into simple, on-brand graphics the team uses across its communications.
Designing proteins with AI
Role
Design / Art direction / 2D Animation
Client
Cradle
Selected shots & styleframes
Social media & blog illustrations