Claude, But Make It Summer
A personal lesson project testing an AI native design workflow, end to end. The brief: create a cohesive summer clothing collection for Claude, arguably the hottest brand around right now, without a camera or a photo shoot. Pinterest sourced the mood, Claude wrote the prompts, and Krea generated the base imagery. I designed the graphics in Illustrator, then used Nano Banana to composite them onto the shots. Veo and Seedance brought the final stills to life as video. The result: a full lookbook, built almost entirely through prompting rather than production.
Role
Concept, Design, AI prompting and creative direction
Tools
Pinterest, Claude, Krea, Illustrator, Nano Banana, Veo, Seedance
Selected styleframes