Project management tools can easily feel dry and complicated, and with new features shipping constantly, Backlog needed a clear, consistent way to show what it can do. Since 2023, I’ve led all motion design for Nulab’s Backlog, a collaboration tool for developers and teams. I create product and promo videos, social animations and feature highlights that explain each feature in seconds, all in one recognisable motion style that makes the product feel friendly and effortless.