Cradle is an AI platform that helps scientists design and optimise proteins faster. Its machine learning models predict how changes to a protein will affect its properties, so research teams can run fewer lab experiments and reach better results sooner.

The challenge was to explain a complex scientific process simply: how a researcher uploads lab data, lets the AI suggest improved protein sequences, tests them, and repeats the cycle. I designed, art directed and animated the hero video for Cradle's homepage, turning this workflow into a clear visual story. Following Cradle's brand system, I built a clean motion language that shows how the platform works at a glance.