Work smarter with AI Asistant

To support the launch of Backlog AI Assistant, I was asked to art direct and animate promotional videos, tutorials, and social media assets designed to introduce and explain the platform’s new AI-powered features.

The goal was to translate complex AI workflows, such as automated issue creation and document drafting, into clear and engaging visual stories tailored for multiple platforms. From concept and scripting to animation and sound design, I created a cohesive motion system that ensured consistency across launch videos, feature highlights, and campaign materials.